Making Blackpool great again by curating a highly engaging and visually stunning website that entices visitors to take a greater look at the destination.
What we did:
- Stakeholder Engagement
- UX Design
- Systems Integration
- Project Management
Making Blackpool great again by curating a highly engaging and visually stunning website that entices visitors to take a greater look at the destination. Creating a compelling online destination for holidaymakers.
Tourism is all about sights and experiences. Our work for Visit Blackpool involved creating a website that translates the many sights and experiences Blackpool offers its millions of visitors into an equally impressive online destination befitting its status as the UK’s top seaside resort.
Visit Blackpool is Blackpool Council’s tourism arm and has a mission to showcase the UK’s most popular holiday destination to a worldwide audience. Its website, VisitBlackpool.com, is a key tool in furthering that mission and increasing the resort’s 13 million visits per year.
The overarching aim of the new site was to maintain Blackpool’s status as the UK’s most visited seaside resort in an increasingly aspirational family holiday market. We were tasked with repositioning Blackpool as a contemporary, family beach resort; showcasing the breadth and quality of Blackpool’s year-round attractions, events, and entertainment; and building upon the significant investment in regeneration and destination marketing that has been made in recent years.
What We Did
We designed and developed VisitBlackpool.com to align closely with Visit Blackpool’s existing brand to ensure it complemented the destination marketing work previously undertaken, which was already generating interest and resulting in an upsurge in visitor numbers.
We took the very easy decision to make Blackpool’s attractions the stars of the show. Some of Visit Blackpool’s core values focus on the ‘wow’ factor provided by its attractions - both internationally-renowned landmarks and hidden gems - and the unique and surprising nature of the resort, so it made sense to put its key sights at the forefront of the new website.
To do that we designed a site that is dominated by Visit Blackpool’s strong photographic assets. This helps to showcase the array of attractions, such as Blackpool Tower, the Winter Gardens, and the Comedy Carpet, while also demonstrating the investment and regeneration from which the resort has benefited. The snapshots of Blackpool’s many highlights draw on the resort’s seaside postcard heritage and bring that tradition into a contemporary setting and styling.
Built on the Kentico CMS, the site is integrated with Simpleview so that up-to-date information about accommodation and attractions is available to holidaymakers when they are browsing VisitBlackpool.com.