Making Blackpool great again by curating a highly engaging and visually stunning website that entices visitors to take a greater look at the destination.
What we did:
- Stakeholder Engagement
- UX Design
- Systems Integration
- Project Management
Making Blackpool great again by curating a highly engaging and visually stunning website that entices visitors to take a greater look at the destination. Creating a compelling online destination for holidaymakers.
Tourism is all about sights and experiences. Our work for Visit Blackpool involved creating a website that translates the many sights and experiences Blackpool offers its millions of visitors into an equally impressive online destination befitting its status as the UK’s top seaside resort.
Visit Blackpool is Blackpool Council’s tourism arm and has a mission to showcase the UK’s most popular holiday destination to a worldwide audience. Its website, VisitBlackpool.com, is a key tool in furthering that mission and increasing the resort’s 13 million visits per year.
The overarching aim of the new site was to maintain Blackpool’s status as the UK’s most visited seaside resort in an increasingly aspirational family holiday market. We were tasked with repositioning Blackpool as a contemporary, family beach resort; showcasing the breadth and quality of Blackpool’s year-round attractions, events, and entertainment; and building upon the significant investment in regeneration and destination marketing that has been made in recent years.