What We Did
Visit Somerset had an extremely high profile in its market, with a discerning client base. Our approach was rooted in the very best practices in design, accessibility and usability to deliver a high-calibre product.
Our work produced an all-encompassing, highly interactive platform through which international tourists and local visitors could discover things to do, sights to see and plan a trip.
We designed a future-proofed, mobile-responsive destination website that satisfied the needs and preferences of key audience groups. The user journeys were designed to lead to conversion, where visitors could book a trip to Somerset via self-service. The responsive site facilitated an integrated experience of the brand’s key digital touchpoints, including social channels and email.
For the UX, we needed to obtain exceptional clarity on user journeys. On UI / Design, our design team took the outputs from our UX team and worked those into award-winning designs.
Development of the Visit Somerset site was completed and fully tested at all stages in line with our project delivery. The site includes extensive use of imagery, video, and sound. As well as integrating with Google maps, we also developed custom mapping functionality.