What We Did
To improve both the front and back-end functionality of the booking process we decided to build the new website using Symfony. After extensive research and analysis, we overhauled the front-end user registration and booking, simplifying the flow and the functionality. We identified a higher than average drop off rate on the previous registration and booking process and as a result the booking process was refined and streamlined. A key addition was the ability to add multiple children to multiple summer camps on a single booking.
We also worked alongside the Cúl Camps Team to simplify the pricing model and ensure the multiple booking/ child discount model was clear.
We simplified the booking process to five steps;
Parent > Add Kid(s) > Add Camp(s) > Review > Pay & complete
Other key requirements of the booking process were facilitated within the new site: transfer between camps, cancel a registration, add multiple children and add multiple camps.
The site was built using Symfony and we integrated Sonata as the chosen CMS to manage site content. We built a custom dashboard to concisely and clearly present key information to CMS users. The custom dashboard displays key data at a glance for camp coordinators, Finance Team and Administrators.
Design
The website visual Design is clear and uncluttered, adhering to Cúl Camps brand guidelines and utilising the brand colour palette. We ensured the navigation was simple and intuitive, ensuring time poor users can complete their required tasks quickly and efficiently. A key priority of the site Design was to ensure prominence was placed on Kellogg’s branding as principal sponsor of the programme.
Accessibility
As part of our commitment to visitor satisfaction, we place utmost importance on site Accessibility. We have an exceptional record in developing websites that are accessible to all users regardless of physical or technological readiness. Accessibility is tested throughout the whole design and development process – from visual design to front end development and prior to go live.
Tools
- Google Analytics
- Symfony
- Sonata CMS
- Accessibility tools: WCAG 2.0 AA & Section 508, CynthiaSays, WAVE, AChecker, HTML Validity, W3C Mark-up Validity Service, BrowserStack.
The new Cúl Camps site was launched prior to the new season sign up and the Zesty Account Management Team managed the launch plan, ensuring a seamless transition to the new site.
