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Strategy

Results focused SEO services

How SEO can support your growth

In an ever-changing world of search engine algorithms, our team has the knowledge and expertise to help your business get noticed.

By combining strategic and technical SEO knowledge, paired with a strong commercial focus, we work to drive meaningful results that can lead to a positive Return On Investment for your SEO efforts.

Your SEO agency

We know the importance of driving traffic and achieving top rankings, but we also understand that visits don't always translate into sales or leads. That's why we focus on delivering SEO with a sharp eye on Conversion Rate Optimisation.

With user intent playing a crucial role, we make sure your site is finely tuned to avoid irrelevant content or poor user experiences that could harm your ranking. At Zesty, we don't just aim for higher rankings; we aim for the results that fuel your growth.

Be at the top of your game

  • We help secure quality, relevant traffic through effective planning and in-depth analysis into your target audience
  • Strategic keyword research selection will help improve your search visibility, quality of traffic and overarching link profile
  • Our Certified Google Partner status grants us access to exclusive training, support and resources
  • We’re well versed in SEO Migrations for websites on a Local & Global scale 
  • Our outreach strategies are designed to supercharge your SEO success
  • Regular reporting with recommendations will ensure continual improvement
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Local SEO

Effective local SEO will help your business stand out.

Local SEO is a digital marketing strategy that will promote your businesses products and services to local customers when they are searching online.

We ensure that your business is listed across the main search engines including Google, Bing, and Yahoo, ensuring maximum visibility where it counts. 

How to improve Local SEO

There are six simple steps that we can implement onto your website to ensure full optimisation of Local SEO: 

  • Improve internal linking structure
  • Optimise URLs, Title Tags, Headers, Meta Descriptions, keywords and content 
  • Add location pages to your website
  • Create local content with local schema
  • Ensure your website is mobile-friendly
  • Citation listing in local directories using Bright Local and including a Google Business Profile

In addition, our team will carry out thorough keyword research and competitor analysis drawing insights and providing recommendations. 

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Technical SEO

Boost your business with streamlined Technical SEO

Technical SEO is the practice of optimising a websites page load speed and core technical aspects to rank higher and earn more relevant traffic in search engines. By increasing site speed and enhancing accessibility, you'll see a great improvement in User Experience.

Wondering how to improve Technical SEO? Our team look at speed optimisation and schema markup, a method of highlighting elements from a website to more effectively communicate the content of a web page to search engines.

Our team have the skills and expertise to audit your existing site to pinpoint opportunities for improvement and any areas that may be negatively impacting your Technical SEO.

Understanding backlinks to boost SEO performance

A backlink is a link from one website to another, and it's crucial for SEO. Google treats certain backlinks as endorsements, which can enhance a site's credibility and improve rankings.

The most valuable backlinks are naturally placed within relevant content, point to high-quality pages or come from established and reputable sites.

Not all backlinks help SEO, though. Toxic backlinks, such as those gained from link exchanges, automated programs, or spam content can harm your site’s performance and lead to penalties.

Our team specialises in managing backlinks, using the right strategies to help improve your site’s SEO and overall performance. 

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SEO and AI

We’re embracing AI at Zesty, equipping our teams with powerful tools that advance their capabilities and deliver exceptional results for our clients.

While traditional SEO remains a cornerstone of digital success, we believe AI takes it further by automating manual tasks, speeding up processes, and uncovering fresh opportunities to enhance value. By developing custom GPTs tailored to each client's needs and expertly programmed by our team, we’ve unlocked new efficiencies across key SEO activities, such as:

  • Content optimisation
  • Redirect mapping
  • Meta Description optimisation

By integrating AI into SEO, we’re not just keeping pace – we’re setting new standards for productivity and value.

Monitor your SEO success in real-time

SEO is a marathon, not a sprint! As part of our service commitment, we carry out regular on-page SEO optimisation to ensure your site stays competitive and work collaboratively with you and your teams to continually improve performance.

To keep tabs on your SEO game, we also provide a slick, user-friendly Reporting Dashboard. Dive in anytime to see your key metrics in real-time. With clear visuals, the dashboard displays your site's performance and flags up any areas for improvement.

Ready to take your SEO further?

Partner with us today to see how we can support your digital growth.

Get in touch