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The importance of selling online

The internet continues to attain more and more users each passing year and online retail is growing faster than any other retail sector in the UK. Expect this trend to continue and your business needs to be part of it.

27 Mar 2012

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The Boosting Business through Technology campaign by Invest Northern Ireland encourages local companies to invest in technology, by offering advice and support. And as part of the campaign, InvestNI held a major eBusiness conference with key speakers from leading web technology providers including Google, Facebook and Sage Pay. A number of local ecommerce businesses also provided insight into their online success. 

Over 350 local companies attended Invest NI’s eBusiness conference held last week at the Ramada Hotel, Shaws Bridge, Belfast. The conference highlighted the importance of selling online. Companies discovered how to drive online sales and access new export markets via social mediasearch engine optimisation and ecommerce.

Speaking at the conference, Cera Ward, Online Sales Manager for Google in Ireland, said ‘If you are not online, you are out of stock in the biggest supermarket of the world.’ The global market place is becoming much easier to access, and Northern Ireland companies can now compete in new export markets via the internet. If you're not in it, you can't win it.

The question is, can your business afford not to sell online? But with price comparison sites, virtual marketplaces, eBay, Amazon and Google Shopping, we understand selling products online can be a little daunting. And with growth of businesses on YouTube, social media and Search Engine Optimisation, implementing an online marketing strategy seems even more overwhelming! Our team can take care of that for you.

As a full digital agency, the Zesty offers a lot more than beautifully designed and developed websites. We are experts in GA4, search engine optimisation, email marketing and so much more.