Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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September 2nd, 2010 by Niall Harbison in Social Media, technology

We used to live in a world where everything was private…photos of loved ones, where we got drunk, where we ate and what we thought about before going to bed. That has all changed recently and privacy has basically been thrown out the window. Online privacy is not complicated, it’s not buried in any complicated [...]

September 1st, 2010 by Lauren Fisher in business

A common complaint of social media is that bad reviews can impact negatively on your brand. This isn’t necessarily the case and you might be surprised to find that negative reviews can actually improve your sales. We explore the positive effects that user complaints can have on your business.

September 1st, 2010 by Niall Harbison in Google

We all get a lot of mail. It’s the main way that most of us run our businesses and interact with others online. It’s a necessary evil and one of the most common complaints you will hear on social media channels is that people are too busy to answer all their mail. I did a [...]

August 31st, 2010 by Niall Harbison in Video

With more and more people looking to video content to get the message around their brand out there through Youtube and social networks I wanted to give a few examples of the key things I have picked up while producing video tailored for the online market over the last few years…

August 30th, 2010 by Lauren Fisher in location

As someone who is yet to really embrace the location game I wanted to conduct a survey into how people use location services, as well as opinion on Facebook Places. Some of the findings were quite surprising and show some of the concerns people have about location, and the impact Facebook’s new service could have on Foursquare.

August 30th, 2010 by Niall Harbison in Interviews

We don’t often write about clients here on the blog but this one was too good a fit for the audience here to pass up. We sat down to interview Worky Founder Ray Nolan about social media and what tools he uses. Ray sold his previous company Hostel World for around 300 million Euros and aims to make Worky a place for all your work life…

August 29th, 2010 by Lauren Fisher in Social Media

We look at two of the latest social media analytics tools on the market, coming from Viral Heat and ShareThis. The great thing is that both of these are free and offer some of the most in-depth reporting I’ve seen from free tools on the market. Try them out and let us know what you think!

August 28th, 2010 by Lauren Fisher in Uncategorized

A look at Google’s latest offering, their dedicated realtime search tool. A pretty impressive service from them that shows they’re serious about social. I don’t think we’re quite there yet in terms of social search and I think this is a powerful offering from Google that will hopefully expand and diversify.

August 27th, 2010 by Rob in Video

Another episode of the Zesty show this week with an all male line up and the guys getting stuck in to some of the biggest social media stories of the week including Facebook places, Groupon and the launch of Apple TV next week. Lively debate from Tom, Rob and Fagan about everything that has caught [...]

August 27th, 2010 by NiallF in Interviews

Justin Kownacki has been creating and exploring web media for nearly a decade. In 2003, he created Something to Be Desired (or STBD), a web sitcom about life after college. STBD ran from 2003-2009, and was nominated for a 2008 Yahoo! Video Award for Best Web Series. In 2006, Kownacki launched PodCamp [...]

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