The Biggest Social Media PR Fails of the Week
You can spend ages waiting for a juicy social media PR disaster to happen, and then three come along all at once. This week saw …
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The Biggest Social Media PR Fails of the Week
You can spend ages waiting for a juicy social media PR disaster to happen, and then three come along all at once. This week saw Snickers, Bayren Munich and McDonald’s all facing a backlash over their online campaigns…
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Facebook Timeline For Brand Pages Expected To Arrive on Feb 29th
February 29th only comes around every four years and while there isn’t anything noteworthy about that day apart from that last fact, it’s could become a exciting date for brands and businesses if the latest rumours are to be believed…
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Google Expands Business Interior View With ‘Trusted Photographer’ Scheme
Google has been pushing their street view service commercially in recent months with the introduction of interior street view and indoor photos for businesses. The latter was expanded into its own service called Business Photos allowing users to see the interior of their store or building through Street View. Now they’ve introduced…
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Clever Facebook Campaign From Oral-B Brings Back Iconic 80s Ad
We love this clever campaign by Oral-B in Australia, a bit of brand nostalgia always goes down well! Back in the 1980s, Oral-B ran ads featuring ‘Rob the Dentist’ , who appeared brushing his teeth in front of a mirror, but always with his back to the camera…
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Youtube stars find formula for viral success
Can there really be a formula for viral video success? Veteran Youtube stars are hoping to prove there is, as they have joined together in LA to become part of Maker Studios, which offers professional equipment and services and colloboration opportunities to enable one hit wonders to continue their success.
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Samsung Largest Smartphone Vendor for 2011 But Apple Set To Take Lead
Research from Strategy Analytics has found that Apple has become the largest smartphone vendor in the world during Q4 2011, but with Samsung barely behind them. While Samsung shipped over 36.5 million units during this period, Apple shipped 37 million…
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The Day Twitter Died A Little – They Start Censoring Tweets
Privacy has been the hot topic online for the last couple of weeks and things have gone to the next level today with Twitter starting to censor tweets in certain countries. While many see it as a great progressive move forward I think today is a day that the spirit of Twitter died a little bit…
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Brillant BMW Real World Facebook Racing Game
Car brands have been using increasingly innovative ways to launch their campaigns and this Facebook connect real world game from BMW in South Africa is a classic example of an offline online collaboration. Race against friends, share to Facebook and watch it all on a huge screen in a city center location…
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Has social media really led to diversity, or are we all just sharing the same few links?
While we can argue without doubt that social media has lead to a proliferation of content, through ease of publishing, cheaper computers and improved internet capability, when you look at whether social media has lead to diversity of consumption of content, the point becomes harder to make. Sure, there is a lot more information ‘out [...]
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Fourth Quarter Round-Up: Apple Post Record Profits, Nintendo and Nokia Report Huge Losses
Many of the big tech companies have released their fourth quarter results from 2011 in recent days, and there were a few surprises, with Google missing their targets and Apple reporting mindblowing profits of $13.1 billion,while two of the biggest tech names…
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Advertisers Get To Grips With QR Codes As Magazine Appearances Swell
Despite getting an indifferent response from smartphone users, leading to some very awkward results, companies and marketers are still using action codes as part of their mobile strategy. Yet a new report from mobile marketing and technology company, Nellymoser, has shown that not only are advertisers beginning…
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Facebook Report 320% Increase in Subscribers for Journalists
Yesterday Facebook +Journalists staff posted an update on how journalists are using the ‘Subscribe’ button, which was introduced in September 2011. The subscribe feature is useful for journalists as it means they don’t have have accept lots of friend requests…
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