As part of the work to reposition Ireland as a 'must see' destination amongst key tourism segments, Fáilte began its biggest digital project of the year - the redesign and redevelopment of VisitDublin.com - the tender for which, we were delighted to win.
This website would take the learnings of best practise not just from great tourism websites, but also from the conventions and behaviours associated with the social media and online retail worlds. Together, we would push the boundaries of the expected - creating digital experience firsts for visiting tourists, while at the same time, working across all conventional and new user devices.
The result was a functional yet highly engaging and visually innovating website. One that engages users through intelligent, intuitive navigation while allowing users to share and co-author their experience. Our trip planner was an international first for a website of this kind and has thus far received extremely positive response.