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We deliver commercially beneficial, interactive social media training workshops to clients in a variety of brands and sectors with a variety of goals and challenges.
We pride ourselves on tailoring our training solutions to the individual skill levels and requirements of participants, adapting our knowledge of social media and applying it to your unique commercial objectives.
We help brands to navigate social media marketing, helping them to answer key questions from ‘which social channels should I be using?’ to ‘how can I find my target audience?’, to ‘what should I be sharing and when?’.
Whether you’re developing a long-term social media strategy, or a seasonal standalone campaign, we combine knowledge of the latest social media trends and leading research with technical skills and practical exercises to equip you with the skills you need to achieve your goals.
With a combined experience in delivering social media marketing solutions for brands including Expedia, Electric Ireland and Kingspan Group our team have the capabilities and expertise to provide you with an immersive workshop that covers all essential learning items including:
We’ll teach you to how to develop data-driven social media strategies that are easy to implement and even easier to measure against pre-defined SMART goals.
We’ll outline the process for developing and tailoring content to your chosen social channels, teaching you how to identify the right content topics and formats, and amplify its reach through an optimised approach to distribution.
It’s important to complement your organic social posts with targeted social media ad campaigns. We’ll show you how to create, launch and optimise campaigns through your chosen channels – Facebook, Twitter, Instagram or LinkedIn.
We’ll cover everything from clear campaign tracking using UTM tagging, to A/B testing for optimal ad performance, to interpreting the metrics that will enable you to improve your approach (both organic and paid) across all channels.