Has Crowdbooster just launched the future of social analytics?
The insights here might not set the world on fire, but the real magic of the site comes in with their recommendations, which are due to launch in full but are as yet unvailable on the site. Here is where you get that bit more from your analytics information, as you can see recommendations for the best times to tweet/update your Page, your most engaged users or followers and how individual updates are performing.
If it’s good enough for Lil’ Wayne…
Showing the potential of the site, Crowdbooster boast an impressive client list, including Lil’ Wayne, Jet Blue, Ben & Jerry’s and Stussy. And it seems that their product might be particularly suited more for larger brands. This is not a reflection on cost, as they offer an impressive free package where you can access all the stats above, but rather that the real value from the site comes from those brands that aren’t able to manually drill down into these results directly through the social nteworks. Commenting on the site, co-founder and CEO Ricky Yean says “Social media managers frequently suffer from information overload, preventing themfrom effectively engaging with priority customers…Our customized recommendations surface the best content to shareand suggests when to publish for maximum exposure. The tailored coaching getssmarter over time”. The fact is, the more data Crowdbooster has to play with, the better the insights and recommendations will become.
The dangers of automation
There is an inherent danger with a service like this however, in that it can do too much of the work for you. There’s such a thing as analytics that are too ‘smart’ and many marketers may be tempted into letting Crowdbooster do all the hard work, while you take their recommendations and insights as a given. Good analytics comes from a combination of automated measurement alongside manual analysis. At the heart of what’s being presented to you via analytics, are the very people that are making those updates or engaging with you. As social media analytics becomes more advanced, they will start to replace real thinking. When does smart become too smart?