Simply Zesty Blog

Social

Does Vine's Future Success Lie With Old Media?

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While it's only three months old, Vine hasn't seen a lot of action despite the hype that had surrounded it. While users are still finding their feet on the medium, it looks like one industry is leading the change and embracing the app.

Marketing

Google Looks To Old Media To Better Measure Online Ad Performance

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When measuring the performance of any online advertisements, the main method is to measure clicks, cost per impression, and user interaction rates. It's a one size fits all service for what are vastly different mediums. Yet Google is looking towards a medium that they've...

Marketing

Intel Ultrabook Speeds Highlighted In Smart Time Travel Campaign

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Normally when companies want to promote that a product is faster or more powerful than its competitors, they usually throw stats, figures and technology that sounds impressive but glosses over the heads of the casual user. Intel has solved this problem by not only...

Marketing

Quiet Belgian Square Erupts With Dramatic Guerilla Marketing [Video]

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We've been seeing lots of viral marketing stunts in the real world in recent weeks but this one takes things to the next level by turning a quiet local Belgian Square in to a full on action movie live in front of the unsuspecting public. It was all done to promote a TV station and it is certainly an attention grabbing piece of marketing...

Technology

Apple & Google Aim For TV Dominance With Bid For Premier League Rights

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Apple and Google are rumoured to be planning a bid for the rights to broadcast Premier League football on their online TV services. Both tech companies will be competing against the likes of digital satellite provider Sky and sports network ESPN for coverage of the 2012/2013 season later this year...


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