Simply Zesty Blog

Marketing

Clever 3 Campaign Uses Hotspot To Advertise 'Pocket WiFi' Device

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Mobile operator 3 wanted to promote its 'Pocket WiFi' device, but not many people would be aware of this. So while commuters were at Stockholm Central Station waiting for departures, they would take out their smartphones, tablets and computers and try to find a hotspot to connect to.

Social

We're All Playing The Content Game. Here's How To Do It Right.

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Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses. However, while it's now easier than ever to post content, deciding how to approach it requires a good strategy that will grow your audience...

Technology

16 Nexus 7 Tips & Tricks That You Need To Know [Video]

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Since we know that there are a lot of Android lovers out there, we've put together this handy video which goes through some of the more useful features of the device. Some are rather obvious, but even if you feel you've learnt everything that the device has to offer.

Technology

Five Ways To Make Your Devices Work For You

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Technology has come a long way, helping us do more work in less time. However, in some cases, it's complicated things to the point that it ends up creating more work and hassle for ourselves. Thankfully, there are a number of ways to make things easier for yourself...

Social

Why Irish Businesses Need To Invest More In Digital

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With shrinking marketing budgets, businesses are required to get more results out of less resources. While digital marketing tools have grown in popularity, Irish businesses should now realise that now is the time to start seriously investing in these services...

Technology

Looking For More Screen Space For Your Computer? Use Your Tablet

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Considering how many professionals now own both computers and tablets, apps that allow you to use them simultaneously - mainly using the tablet as a second screen - are growing in popularity...

Marketing

The Best Augmented Reality Campaigns Of 2012

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2012 has seen a number of innovations in the space of mobile advertising. None more so than in augmented reality, which has seen more brand embracing it as a way of promoting their products and services...

Marketing

Why Google Needs To Embrace Retail

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Google has been starting to make some great inroads into the hardware market, but it's reached a point where it simply has to open its own retail stores to start selling its products. Retail is a route that some of the biggest tech companies in the world have been going down and the timing is perfect for Google to make the same move now...

Marketing

When Old & New Media Meet - 20 Innovative Examples

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There is little doubt that we're witnessing a massive shift in media consumption. Old media is under pressure as users migrate to smartphones, tablets and social media. Also, shrinking advertising revenues is a concern as brands seek cheaper and more digitally focused solutions. However, there are many that are combining the two to create smart campaigns...

Technology

How Tablets Are Moving Us Into A Post-PC World

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While it was unthinkable a few years ago, tablets are now being used for many tasks, even replacing the computer in some cases. Naturally enough, brands have moved into this area to the point where tablets are now an integral part of how things work...


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It is part of Wireless Group.