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Why Facebook Revamped Ad Strategy Represents A Gamble

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After Facebook announced that it would be ditching half its ad formats in favour of a more streamlined approach, many were happy to see that the "sponsored stories" was being axed with this. It was a small victory for those who weren't happy being used as a way of recommending content they weren't aware of, but a potential turning point for the company as it shakes up its advertising structure.

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Facebook Scrapping Sponsored Stories As It Makes Ad Options Leaner

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Thanks to its IPO, Facebook has been forced to come up with new ad formats in order to appease its investors. After playing around with a wide number of advertising formats, it's taken the drastic step of cutting half of its ad formats - including sponsored stories - so advertisers have a easier time.

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Facebook Marketing For Small Businesses - 25 Essential Tips That Will Boost Your Page

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Considering the number of questions we get asked about Facebook brand pages, we decided to compile 25 essential tips that will help boost your page and get it the views and fans it deserves...

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The Future for Facebook & A Detailed Look At Its Entire Mobile Strategy

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After its high profile IPO back in May, the biggest issue Facebook is facing is the transition from desktop to mobile. The company is playing catch-up with its competitors as it tries to gain ground through acquisitions and monetise a medium Facebook is still getting to grips with...

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Amended Report Suggests Twitter Mobile Ads Are More Engaging Than Facebook's

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You might remember earlier this week, a report from social media company TBG Digital said that Facebook's mobile ads were four times than Twitter's, based on click-through rates (CTR). Turns out that TBG Digital has amemded this report to suggest that it's the opposite that's true...

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Facebook Starts Testing New Sponsored Results Ads In Search. Will They Work?

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Just when you thought there wasn't anywhere else for Facebook to squeeze ads in, along comes news that the social media giant is now squeezing sponsored ads into its search bar...

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Facebook Mobile Ads 4X More Successful Than Twitter's

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Strange how your view on something can greatly differ, only a few hours ago did we write about how Facebook could be facing trouble since its share price falls and its user growth rate begins to even out. Yet on the same day, TBG Digital release a Q2 report looking at how effective Facebook and Twitter's ads are and found that Facebook is doing quite alright...

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Twitter Introduces Age-Screening Feature For 'Mature' Brands

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Considering how Twitter is shifting its focus onto advertising, it was perhaps time that it introduced a way to make sure the promotion of drinks and other mature content isn't seen by younger users as the focus on brands become more prominent...

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Twitter's CEO: Mobile Ad Revenue Surpasses Desktop On Some Days

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While sites like Facebook find difficulty trying to monetize their mobile sites, Twitter seems to have it all figured out with its CEO Dick Costolo revealing that the site generates more revenue through mobile than on desktop on certain days...

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Facebook To Boost Revenue By Letting Marketers Purchase Mobile Ads Separately

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After selling ads on its site in the form of standard and premium packages, Facebook is now allowing marketers to purchase specific ads on the site. Now brands can purchase mobile ads alone instead of having to pay for premium ads packages...


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