Simply Zesty Blog

Social

Why Brands Can No Longer Ignore Social Commerce

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With social commerce billed as the future of e-commerce for years, many were disappointed at how it didn't take off as quickly as social media. However, now there is a new wave of social commerce startups emerging, ones that have learnt from the lessons of previous years...

Technology

The Ever-Changing E-Commerce Landscape & Where It's Going

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As e-commerce growth explodes, how retailers and consumers do business and purchase is changing. With mobile commerce growing in popularity and new e-commerce businesses and brands popping up, its an exciting time to be involved in the industry...

Social

If A Photo Could Tell A Thousand Words About Facebook's Current Dilemma

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Walmart is a retailing giant and Facebook is the world's biggest and most important social networks. So when their two management teams come together for a meeting, you know it is with one serious eye on the future. However,this photo of their meeting shows the crossroad Facebook is currently at...

Social

Hotel Makes Over $1 Million In 24 Hours Using Facebook Offers

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Facebook has been quietly testing their new offers service, but there is an example revealed today that shows how one small B&B has been able to generate over $1 of revenue from deals. This was done in just over 24 hours and shows the massive potential of the service...

Social

Is a Facebook Share Really Worth £2.53?

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We all know that social sharing is an essential part of any brand or company strategy, but trying to quantify the monetary value of a like or retweet is understandably difficult. Sharing something gives a brand that little bit more exposure but what effect it has on the balance sheet isn't clear...

Social

New company launches 'pay by click' social commerce model

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A new payment system is aiming to tackle micropayments and social payments online, with their unique model that allows users to pay for content simply by clicking, or to pay for content via virtual currency issued by a brand...

Social

Study shows Facebook ads are the best way to generate revenue on Facebook

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A study of over 100,000 small businesses finds that Facebook ads are one of the most trusted methods for generating traffic and revenue to Facebook stores. Is it the right route for brands however, to pay Facebook to keep traffic and customers within the platform?

Technology

eBay Make iPad Update A Standalone App; Purchase Items You See On TV

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A few months ago, eBay added a new feature to its iPad app called 'Watch With eBay', allowing users to purchase and check out items that they were currently seeing on their TV screens. It was a fantastic idea and really tapped into the duel screen culture (watching TV while using a phone, tablet or computer device) that more and more people are adhering to. It was a fun and quirky way of adding to the experience...

Social

Do Businesses Really Know What They're Doing With Their Social Media Accounts?

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With various social media reports and surveys being released in recent times, a number of them have contradicted each other in determining how businesses value the role of social media in their day to day working. So is one report right and another wrong or is it a case that businesses know social media fits into the greater scheme but don't know how...


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