Simply Zesty Blog

Technology

Robert Scoble: "You Will Be Tracked" (Live From TNW 2013)

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Robert Scoble discussed the age of context at The Next Web in Amsterdam and highlighted five key components of what this actually means. Before we delve into the themes of the talk, it's important to take one of Scoble's key tenets on board: You will be tracked! For many, this is an uncomfortable reality, but (un)fortunately it's the reality.

Social

25 Unmissable Digital Articles To Read This Weekend - 20th April

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As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology.

Social

Why Asking For Shares & RTs Is An Utter Waste Of Time

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No two digital strategies are ever the same. What works for one person mightn't be successful for another and it's because of that, we tailor our strategies to suit our needs. However, while there are certain approaches that people may or may not agree with, there are a few practices that are just wrong and asking people to share your content is one of them.

Marketing

The Top Ten Social Media Agencies In The World

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With so many agencies dotted across the globe, there are many great examples of agencies embracing social media and using the different platforms to its full potential. We've picked out ten of our favourites that have left a lasting impact on social media marketing...

Social

25 Unmissable Social Media Articles To Read This Weekend - 27th Oct

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As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology.

Marketing

Superb Marketing Campaign - Hardest Punch Wins A Laptop

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We see marketing stunts in all shapes and sizes on the blog, and this one has to be one of the most inventive and downright dangerous that we have seen to date. Passersby were given the chance of winning a laptop, but to do so they had to punch as hard as they possibly could...

Marketing

Ex-Engineer Puts Final Nail In Google+ Coffin

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As Gogole + continues to decline in popularity and wane out as a social platform of any relevance even one of the main engineers who worked on the platform has come out and slammed their social efforts. Upon quitting his job he claimed that Google in no way understood social and that they are now just one big giant advertising company...

Technology

Why The Next Breed Of Agencies Should Be 100% Mobile Plays

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If I was starting an agency tomorrow morning it would be a mobile only marketing agency. Brands and businesses all over the world are trying to target consumers on their smart phones but honestly have very little idea where to start. That is why I think there is a massive gap in the market for mobile marketing agencies...


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