Simply Zesty Blog

Technology

Why Second Captains' Arrival Is A Huge Coup For The Irish Times' Digital-First Strategy

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News has circulated that the former Off The Ball team, or Second Captains, has joined the Irish Times to host a series of podcasts. This is a significant and unprecedented move for the organisation as it's a massive step for its digital-first strategy.

Social

25 Unmissable Digital Articles To Read This Weekend - 4th May

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As always, we round up 25 of the biggest stories that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology.

Social

The Ultimate Guide For Facebook On Mobile

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Marketers will know by now that if you're doing anything on Facebook, mobile has to play an integral part. With the majority of users accessing Facebook on their mobile, unless there's a crossover in your strategy for mobile, or you're letting mobile lead the campaign, then you risk missing out on a large section of your potential audience.

Technology

The Hate Button Is Here (Live From TNW2013)

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If you're a little fed up with all the 'likes' flowing through Facebook, then relax, turn that smile upside down for a while and download the Hater app. By hat the system is built on an Instagram set-up, where you have your home feed of everything your friends have hated as well as trending 'hates' worldwide.

Social

SZ Podcast Ep 7: Apple's Lows, Netflix's Highs & The Future Of News

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On the penultimate episode of this series, the team talk about Apple's position in light of its Q2 earnings, discuss Netflix and how it's shaking up TV consumption, and chat with thejournal.ie's Gav Reilly about the direction news is heading.

Technology

Startup Nutrino Aims To Eliminate The World's Biggest Problem (Live from TNW 2013)

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That problem being death - as announced in a pretty interesting introduction by the company founder. Nutrino aims to eliminate diseases caused by poor diet and nutrition by helping you to track your diet through your phone. Rather than recording your food diary to spot bad patterns (plenty of these exist already), Nutrino acts as a personal nutritionist through three simple steps.

Marketing

Playboy Promotes Online Site By Mocking Print's Shortcomings

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An interesting collection of print ads from Playboy in South Africa. Wanting to direct people to its online site, the adult magazine commissioned these ads which pokes fun at print's shortcomings, while promoting its online presence...

Social

Facebook Home - The Right Idea But One That Brings Problems

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After announcing the launch of Home and the HTC First, Facebook has created what is effectively its own OS for smartphones. While this is the right approach for the company to take, there are some concerns and problems that may need addressing.

Marketing

Clever 3 Campaign Uses Hotspot To Advertise 'Pocket WiFi' Device

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Mobile operator 3 wanted to promote its 'Pocket WiFi' device, but not many people would be aware of this. So while commuters were at Stockholm Central Station waiting for departures, they would take out their smartphones, tablets and computers and try to find a hotspot to connect to.

Social

We're All Playing The Content Game. Here's How To Do It Right.

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Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses. However, while it's now easier than ever to post content, deciding how to approach it requires a good strategy that will grow your audience...


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