Simply Zesty Blog

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Are We Ready For The Sharing Economy? (From TNW2013)

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At The Next Web in Amsterdam, Loic Le Meur spoke about the impact of a sharing economy and the realities of today's culture, that now "less is better", and where we favour sharing over owning. We are now, according to Le Meur, in a much more open society, with different values where sharing prevails.

Social

How To Make Your Social Media Content More Sharable

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The purpose of social media is to discover and share content you wouldn't find through normal means. That's its greatest strength, but the problem is harnessing this power for your own brand. There are ways to make your page stand out from the rest of the pack so here are a few factors to keep in mind.

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Thanks Digg - You Opened My Eyes To Social Media Back In Early 2007

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Just over five years ago today, I posted my first story on Digg. It immediately hit the home page and sent over 100,000 views to one of my videos in less than 24 hours. It was a powerful experience that opened my eyes to the early days of social media and what could be achieved with online marketing. I'd like to thank Digg for showing me the way when it came to social media...

Social

Please Stop Asking For RTs - They Generally Don't Work

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Getting a retweet on Twitter is seen by many as the ultimate endorsement of something and the best way of promoting a produc,t but that notion is totally flawed. I get asked at least five times on a daily basis to RT stuff and 99% of the time, I don't bother because I don't want to spam my followers...

Social

Could Twitter And Facebook Sharing Buttons Actually Be Losing You Traffic?

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If you look around the web at any blog or website these days they all seem to have social sharing buttons installed as default in a bid to drive more sharing of content and ultimately more traffic. The big question though is do they actually work? Is there any point installing these buttons or do they just advertise the biggest networks in the world?

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Is Facebook Forcing Google Into Being Evil?

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As the battle heats up between Facebook and Google, we wanted to have a look at all the pressure the search giant is coming under, the mistakes that they are making and ask if it has anything to do with Facebook. Is Facebook basically putting them under so much pressure that they are forcing them into being evil?


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