Simply Zesty Blog

Marketing

Playboy Promotes Online Site By Mocking Print's Shortcomings

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An interesting collection of print ads from Playboy in South Africa. Wanting to direct people to its online site, the adult magazine commissioned these ads which pokes fun at print's shortcomings, while promoting its online presence...

Social

How Facebook Is Sitting On A Massive Mobile Cash Cow

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After experimenting with different revenue plans, Facebook has stumbled upon an idea that could really open up mobile and monetise it. Poke is an app that's based upon rival Snapchat, but the company's vast amount of personal data could turn it into a lucrative way of generating cash...

Social

Facebook's App Users Left Waiting As Upgrade Not Due For A Few Months

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While there's been talk of Facebook upgrading its iPhone app after being criticised for its slow speed and unresponsiveness, it turns out that this upgrade isn't due to happen anytime in the near future. An initial release of the new Facebook app could be announced within a couple of months...

Technology

Foursquare Getting Ready To Make Money With 'Promoted Updates' Pilot

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It was only a matter of time to be honest. Soon after unveiling 'Local Updates' last week, a feature which allows merchants and brands to send status updates to its customers, Foursquare is now testing out 'Promoted Updates' which takes the idea of Local Updates and expands upon them...

Social

Facebook Starts Testing New Sponsored Results Ads In Search. Will They Work?

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Just when you thought there wasn't anywhere else for Facebook to squeeze ads in, along comes news that the social media giant is now squeezing sponsored ads into its search bar...

Social

Twitter Plans To Shake Up Paid Advertising By Removing Promoted Tweets' Criteria

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After announcing that its promoted ads would be rolled out to 50 different countries, Twitter is aggressively trying to expand its advertising services and become a profitable business like Facebook. This expansion continues with the company is said to be changing how its promoted tweets work...

Social

HUGE: Facebook Testing Adverts On 3rd Party Sites

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Facebook has been getting a lot of stick in the media ove their revenue models, but it has started testing a new ad format on third party sites that could justify its massive valuation and turn it into a huge cash cow...

Social

Is Facebook Pulling A Fast One On Us All With Its Advertising Platform?

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Facebook has been taking a lot of flak of late since their IPO launch, but it has to be given some credit for the way in which it's getting money out of its clients. What other company could ask you to pay money for clicking a button and them charge you again for the same action?

Social

Investors Getting Cold Feet About Facebook IPO As 70% Say They Won't Buy Shares

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While we're all probably sick of hearing the word IPO anytime Facebook gets so much as a passing mention, its hard to remember a financial or tech related event that has had so much hype and buzz behind it. But while Friday gets ever closer, the investing public appear to be getting cold feet...

Social

Hotel Makes Over $1 Million In 24 Hours Using Facebook Offers

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Facebook has been quietly testing their new offers service, but there is an example revealed today that shows how one small B&B has been able to generate over $1 of revenue from deals. This was done in just over 24 hours and shows the massive potential of the service...


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