Simply Zesty Blog

Technology

IBM Gives Augmented Reality A Practical Use As Retail Sales App

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IBM is currently testing out a new approach to mobile shopping in the form of augmented reality (AR). The company's research labs have designed a prototype of a mobile application that can be used to identify products and find out more information about them...

Technology

Smart QR Code Campaign Harnesses Sunlight To Increase Sales By 25%

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After the initial buzz, the marketing world is a little down on QR codes of late, but this smart campaign in Korea has a unique angle on them and has helped increase a retailer's sales by 25%. It was all done using the power of the sun and the results have been spectacular...

Technology

Funny Friday: QR codes on gravestones go mainstream

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The latest tech trend to take off is QR codes on gravestones. But before you recoil in shock, check out how they're being used and you might be surprised at just how useful and meaningful they are. One company in Indiana is leading the way with some impressive stories from customers in how they're transforming memorials.

Technology

Kooaba's Shortcut Aims To Kill Off QR Codes For Good

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For marketing and advertising campaign, the link between traditional media and mobile technology in the world of advertising is usually the QR code, the medium of choice for marketers but not so much for consumers who find the transition rather jarring, a obstacle considering how advertisers are trying to capture the imaginations of consumers by combining the two worlds together...

Social

The Daily Digest – The Social Media Stories You Need To Know Today

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In the Daily Digest, we round up the ten most important social media and technology articles from the last 24 hours that are worth your attention.

Technology

Advertisers Get To Grips With QR Codes As Magazine Appearances Swell

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Despite getting an indifferent response from smartphone users, leading to some very awkward results, companies and marketers are still using action codes as part of their mobile strategy. Yet a new report from mobile marketing and technology company, Nellymoser, has shown that not only are advertisers beginning...

Marketing

Heineken Turn People Into QR Codes With Brilliant Marketing Campaign

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QR code campaigns come in all shapes and sizes these days but this one from Heineken at a music festival in Holland is one of the most creative uses of the technology we have seen to date. Meeting people at music festivals has never been as geeky fun as this...


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