Simply Zesty Blog

Marketing

Facebook: How O2 Reached 20% Of The UK Online Population In 3 Days

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Facebook has just released details of a new campaign run by O2 earlier this year, that saw it reach over 9 million people (approximately 20% of the UK online population) in just three days. But is there more to this study?

Technology

Why Second Captains' Arrival Is A Huge Coup For The Irish Times' Digital-First Strategy

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News has circulated that the former Off The Ball team, or Second Captains, has joined the Irish Times to host a series of podcasts. This is a significant and unprecedented move for the organisation as it's a massive step for its digital-first strategy.

Social

25 Unmissable Digital Articles To Read This Weekend - 4th May

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As always, we round up 25 of the biggest stories that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology.

Social

Study Reveals How Far We Go To Avoid Facebook Addiction

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A recent study examines the lengths we will go to in an attempt to avoid checking Facebook. How bad has our 'addiction' really got, and is it in fact finally time to stop talking about a Facebook 'addiction' at all.

Social

Why Facebook's Q1 Report Is Really Its Most Significant One Yet

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With Facebook announcing its earnings over Q1 this year, results went as expected, but while most things went to plan, it's really the most significant announcement it's made since it marks a shift for the company

Technology

How Startups Gave Yahoo! Its Mojo Back

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Yahoo! is behaving like the biggest startup in the world right now. With a huge appetite for new talent and products, the Yahoo! under Marissa Mayer is entering a new phase of growth that's bringing it to the top again.

Social

The Ultimate Guide For Facebook On Mobile

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Marketers will know by now that if you're doing anything on Facebook, mobile has to play an integral part. With the majority of users accessing Facebook on their mobile, unless there's a crossover in your strategy for mobile, or you're letting mobile lead the campaign, then you risk missing out on a large section of your potential audience.

Technology

Seven Tips For Effective Mobile Email Marketing

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With the many changes to advertising and the way we consume media, it's perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn't changed much since it was introduced, how we're consuming such content has.

Marketing

Playboy Promotes Online Site By Mocking Print's Shortcomings

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An interesting collection of print ads from Playboy in South Africa. Wanting to direct people to its online site, the adult magazine commissioned these ads which pokes fun at print's shortcomings, while promoting its online presence...

Social

40 Studies and Research Papers That Will Improve Your Marketing Capabilities

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Knowledge is power and knowing what the online trends are is vital if you want to stay ahead of the pack. While case studies are definitely useful, sometimes there you will need research and studies to help figure out what direction you want your business to take. So to help out, we found 40 studies, research papers and guides to help improve your marketing capabilities.


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