Simply Zesty Blog

Technology

Why Second Captains' Arrival Is A Huge Coup For The Irish Times' Digital-First Strategy

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News has circulated that the former Off The Ball team, or Second Captains, has joined the Irish Times to host a series of podcasts. This is a significant and unprecedented move for the organisation as it's a massive step for its digital-first strategy.

Technology

25 Unmissable Digital Articles To Read This Weekend - 27th April

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As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology.

Technology

Nextdoor - The Next Big Hyperlocal Social Network?

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Every single day, it feels like something will come along and be the next big social network that takes over, and today we cover another pretender to that post. The site is called Nextdoor and rather than focus on one huge social network, it aims to connect people within their neighborhoods to each other.

Social

75+ Speakers & Startups To Follow At The Dublin Web Summit

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With the Dublin Web Summit only a week away, we pick out the speakers, startups, entrepreneurs and tech heads you should keep an eye out for...

Marketing

Skype Continues To Slam New Media With 'It's Time' Campaign [Video]

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You may remember at the beginning of the month Skype's latest campaign 'It's Time For Skype', where a number of billboard ads, aimed directly at Twitter and Facebook, were found in the U.S. and the UK, specifically the London Underground for the latter. It was a departure from how Skype...

Technology

New York Times Tighten Paywall; Limits Free Access To Gain More Subscribers

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Of the few media outlets who have erected a paywall around their content, the New York Times is one of the more prolific examples, having introduced it this time last year. Now after obtaining roughly 454,000 paid subscribers...

Technology

Why The Next Breed Of Agencies Should Be 100% Mobile Plays

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If I was starting an agency tomorrow morning it would be a mobile only marketing agency. Brands and businesses all over the world are trying to target consumers on their smart phones but honestly have very little idea where to start. That is why I think there is a massive gap in the market for mobile marketing agencies...

Technology

Brands Failing To Engage In Smartphone Advertising As 86% Of Mobile Users Ignore Them

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With the popularity of smartphones set to explode over the next year, brands may do well to heed the latest research published by agency YouGov that suggests a significant proportion of users find advertisements on their phones annoying...

Social

Could Facebook Subscribe Become The Silver Bullet For RSS?

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Facebook Subscribe could potentially change the way we consume and check media stories but if it is embraced by the majority of users for this purpose to read specific stories and topics, would it mean that the traditional method of RSS becomes obsolete?

Marketing

Are Red Bull Just A Media Company Who Happen To Sell Energy Drinks?

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Its been interesting to watch the Red Bull brand emerge over the last couple of decades, and they have moved to a point where they are now a massive media company with interests in all sorts of places. It almost seems as if the selling drinks is not their main business yet they deliver insane profits...


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