Simply Zesty Blog

Social | Marketing

Landscape to Portrait - A Shift in Video Consumption

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Working in advertising and more specifically video production, I’ve always been dumbfounded by friends who record video on their phones in portrait perspective.

Marketing

Is This The Best Job Opportunity Ever? Around The World In 80 Jobs

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This generation is faced with uncertainty. Once the aim was to have a steady job and a long-term goal, now some of us are lucky if we've land a job as unemployment and emigration are now the big problems facing this generation.

Social

SZ Podcast Ep8: Google Now, Twitter Security & Soundwave

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The team look at Google Now appearing on iOS, discuss whether Twitter should rethink its security measures after AP's account was hacked and chat to the founder and CEO of Soundwave Brendan O'Driscoll about social and music.

Marketing

Brilliant UNICEF Campaign Tells World "Likes Don't Save Lives

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How sick are you of seeing numerous posts on Facebook showing you a child or situation and then telling you to 'like' to help? Too often we'd imagine, so you may find this campaign from UNICEF so refreshing and honest.

Marketing

This Week's 10 Most Talked About Viral Videos - 28th April

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A roundup of the week's ten best videos from the world of marketing and advertising. This week's collection features hipsters lying about fake bands they like, the best birthday/TV homage ever made and the return of the dancing Evian babies.

Marketing

Belgian Post Creates Live Webshop To Help Reinvigorate Service

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bpost is the largest Belgian postal service, and is finding that online shopping is eating into its business. It built a live-streamed webshop located in the centre of Brussels which sold a wide range of products and build up awareness of the service.

Marketing

LG Test Out RealistIc Screens With Stage Fright Test

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LG has a reputation for terrorising people for its prank campaigns. After frightening people in elevators by making people think the floor was falling in, it has set its sights on the men's bathroom for its latest campaign.

Marketing

Heineken Create Interactive Beer Bottles That Respond To Drinkers

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Heineken introduced 'smart' beer bottles which could interact with other bottles, its surroundings and the people drinking them. Introducing it at Milan Design Week, the bottle would light up in a certain way depending on your actions.

Social

The One Thing We've All Got Wrong For The ROI Of Digital

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If you work in digital, you're probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions. However, we've all been making a huge mistake.

Technology

Seven Tips For Effective Mobile Email Marketing

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With the many changes to advertising and the way we consume media, it's perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn't changed much since it was introduced, how we're consuming such content has.


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It is part of Wireless Group.