Simply Zesty Blog

Marketing

Coca-Cola's Latest Stunt Sees Them Introduce "The Cheering Truck" [Video]

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Coca Cola is well known for their real world marketing stunts that they have been running over the last couple of years. Their latest features a truck that is driving around Mexico, engaging with over one million football fans. It's all about building a sense of community and the truck's next destination will be the 2014 World Cup in Brazil...

Marketing

Smart Nike Web App Turns Your Face Into A Shoe

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Nike are well known for their innovative marketing all over the world to help sell shoes, and their latest campaign in Japan uses face recognition technology and your web cam to transform yourself into a shoe. It's all done with the aim of showing just how flexible their new shoes are and you'll be able to waste a good ten minutes having fun with this....

Technology

Apple & Google Aim For TV Dominance With Bid For Premier League Rights

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Apple and Google are rumoured to be planning a bid for the rights to broadcast Premier League football on their online TV services. Both tech companies will be competing against the likes of digital satellite provider Sky and sports network ESPN for coverage of the 2012/2013 season later this year...

Social

Sporting Infographic Shows How Ingrained Social Media Coverage Is In Football

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Inforgraphics are becoming more and more popular as a way of displaying findings, facts and figures in a fun, creative and engaging way. And why not! If people are greeted by a list of data, they're unlikely to either pay attention...

Marketing

Brilliant Coca Cola Campaign Rewards Honest Football Fans

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If there is one global brand that is brilliant at stirring up an emotional attachment with their consumers then it is drinks giant Coca Cola. Their latest advert aimed at putting a smile on people's faces rewards honest football fans in Portugal in the best possible way: free match day tickets...

Marketing

Adidas Launch Superb Augmented Reality Campaign For Scottish Football

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Since the Euro 2012 draw will be made today, a timely campaign has been recently launched by Adidas to promote the new Scotland football jersey through Augmented Reality (AR). Now there's nothing original about this type of campaign as it is something Lynx did before as part of their Angels Will Fall campaign. However through AR, football fans were given the change to stand beside and ‘interact' with their International footballers...


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