Simply Zesty Blog

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Facebook Gifts - What You Need To Know

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After a few months in beta, Facebook is beginning to roll out its new gifts serviec for all users, starting off with the U.S. in time for the Christmas season. But what is it, and will it be a success...

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Why Brands Can No Longer Ignore Social Commerce

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With social commerce billed as the future of e-commerce for years, many were disappointed at how it didn't take off as quickly as social media. However, now there is a new wave of social commerce startups emerging, ones that have learnt from the lessons of previous years...

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If you really want someone to Like your page, just make sure you're likeable

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It's the question every brand wants answered: How do I get more Likes on Facebook? The answer is really quite simple: Just make sure you're likeable.

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Your guide to Facebook's new ad analytics

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Facebook is making a number of changes to their ad analytics over the next few weeks, that will eventually be rolled out to all brands. Here's the lowdown on the changes Facebook will be making, and how you can make the most of them.

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Study shows Facebook ads are the best way to generate revenue on Facebook

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A study of over 100,000 small businesses finds that Facebook ads are one of the most trusted methods for generating traffic and revenue to Facebook stores. Is it the right route for brands however, to pay Facebook to keep traffic and customers within the platform?

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What Facebook's new mobile payments could mean for brands

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At the Mobile World Congress yesterday, Facebook spoke for the first time and shared their desire to implement a mobile payments system with carriers, that could see virtual good purchases and music processed through carriers instead of relying on credit cards. If the plans go ahead, it could open up mobile commerce significantly for brands.

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Facebook Commerce a flop? Hasty brands shut stores down too early

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Gamestop and JC Penney are among the retailers who are shutting up shop on Faceboook, claiming that Facebook commerce simply isn't working the way they expected it to. While it may be the case that the revenue figures aren't there now, is it way too premature to declare Facebook commerce a flop?

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Over 50% Of Online Shoppers Are Logged Onto Facebook While On Ecommerce Sites

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The growth of ecommerce has taken on many forms and shapes, with a number of different companies offering their vision of the future over the last few months. One area being explored is Facebook integration and F-commerce, a sector that businesses are slowly making their way towards...


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