Simply Zesty Blog

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Facebook Reveals Why Mobile Ads Are Annoying - Live From BrandX

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Speaking at BrandX, the director of platform partnerships for Facebook (EMEA) Christian Hernandez talked about the death of the banner ad and the problem with mobile ads.

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Facebook Platform Updates: Targeting Posts & Ads

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Facebook has made a raft of changes to the site recently that allow you to target your content much more strategically. Changes to page post targeting, ads and app notifications mean that you can tailor your content a lot more to reach only the most relevant audiences. While some of the new practices show a new direction for Facebook, ultimately these will all be beneficial for brands.

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Facebook's share of online ad revenue starting to slip

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While more and more money is being poured into online display ads, Facebook is now beginning to show a dip, while the rest of the industry continues to go from strength to strength. What exactly is Facebook getting wrong here, and should brands start to think about spending their ad dollars elsewhere?

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Facebook launches instant insights for Timeline posts

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Facebook look set to be rolling out a new feature for brand pages, which will add instant insights into the amount of people you've reached. But is this really a useful feature from Facebook, or has it been designed to encourage you to spend more money on ads within the site?

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Investors Getting Cold Feet About Facebook IPO As 70% Say They Won't Buy Shares

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While we're all probably sick of hearing the word IPO anytime Facebook gets so much as a passing mention, its hard to remember a financial or tech related event that has had so much hype and buzz behind it. But while Friday gets ever closer, the investing public appear to be getting cold feet...

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Case Study: Nutella Facebook ad campaign outperforms TV

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Nutella has recently released results of their Christmas advertising campaign, where they claim Facebook accounted for 15 per cent of sales in December, with a reach of 30 per cent of the online population in Germany.

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Your guide to Facebook's new ad analytics

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Facebook is making a number of changes to their ad analytics over the next few weeks, that will eventually be rolled out to all brands. Here's the lowdown on the changes Facebook will be making, and how you can make the most of them.


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