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Facebook Platform Updates: Targeting Posts & Ads

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Facebook has made a raft of changes to the site recently that allow you to target your content much more strategically. Changes to page post targeting, ads and app notifications mean that you can tailor your content a lot more to reach only the most relevant audiences. While some of the new practices show a new direction for Facebook, ultimately these will all be beneficial for brands.

Social

Facebook launches instant insights for Timeline posts

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Facebook look set to be rolling out a new feature for brand pages, which will add instant insights into the amount of people you've reached. But is this really a useful feature from Facebook, or has it been designed to encourage you to spend more money on ads within the site?

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How to (easily) add a Pinterest tab to your Facebook Page

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A very cool little hack to add a Pinterest tab to your Facebook Page. This tab will show your latest pins, as well as allowing users to search through Pinterest content and explore boards without having to leave your Page.


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