Written by Simply Zesty on 12 March 2013
Keeping a brand fresh and vibrant isn't the easiest. If you don't change your ideas, your audience will get bored and tire of your product and if you change things too much, you risk alienating those who liked your brand in the first place. So what's the solution? For Old Spice, it's hiring a new Chief Director of Marketing who just happens to be a wolfdog.