Simply Zesty Blog

Marketing

Finally... Try Before You Buy Furniture

Written by on

Clever augmented reality app from IKEA allows you to try before you buy.

Social

The Trends That Will Shape Social Media In 2013

Written by on

Each new year offers new possibilities, and considering that so much happened in 2012, it's a good time to think about what the next twelve months will bring us. There are so many different areas that you could cover, but here are the trends that will define social media in 2013...

Marketing

The Best Augmented Reality Campaigns Of 2012

Written by on

2012 has seen a number of innovations in the space of mobile advertising. None more so than in augmented reality, which has seen more brand embracing it as a way of promoting their products and services...

Technology

Mobile Advertising - How The BIg Social Networks Are Adapting

Written by on

Mobile advertising on social media sites has become big business, as more businesses and brands look towards reaching their target audience by appearing in the device they carry around every day. All sectors are concentrating on this field not only by using social media, but through apps, augmented reality and even QR codes...

Technology

IBM Gives Augmented Reality A Practical Use As Retail Sales App

Written by on

IBM is currently testing out a new approach to mobile shopping in the form of augmented reality (AR). The company's research labs have designed a prototype of a mobile application that can be used to identify products and find out more information about them...

Marketing

Philips Promotes Shaving Products With Hilarious 'AR' Campaign

Written by on

To convince more men to buy their shaving products, Philips set up a campaign by letting men see what they'd look like with a beard through 'augmented reality'. Only thing is that this campaign doesn't require a smartphone or any type of technology, just a cup of tea...

Social

25 Unmissable Social Media Articles To Read This Weekend - 24th June

Written by on

As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the web and technology...

Technology

Startup focus: Blippar launch with Justin Bieber - Live from Le Web '12

Written by on

Blippar is an exciting startup, offering augmented reality mobile advertising. But rather than introducing a type of technology, Blippar is being billed more as behaviour. They want people to blip to get a brand new experience, and they would definitely be my one to watch. Jess Butcher, the founding director of Blippar described it as a "QR code on steroids"...


Contact Us
Simply Zesty Limited is a company limited by share capital and registered in the Republic of Ireland, No. 472417.
It is part of Wireless Group.