Simply Zesty Blog

Social

Socially Validated Advertising - The 4 Key Drivers Of This New Reality

Written by on

With social advertising growing in popularity, advertisers are now able to target audiences and see the results right down to clicks, impressions and views. It's a rapidly growing sector and Charlie Ardagh identifies four main factors that has driven this trend.

Social

The One Feature Twitter Needs In Its Analytics Service

Written by on

With some of the bigger social networks introducing and upgrading their analytics services, there is one feature that has been around for a while that none of the first party analytic services have copied yet. The fact that it's been around for almost two years is frankly amazing...

Technology

The 5 W's That Are Instrumental To Your Site's Success

Written by on

The one great part of online content is that you can measure how well you're doing right down to the tiniest detail. But while some people focus on a few metrics and blindly follow them, what you should do is ask yourself five important questions that will shape your site's strategy...

Social

17 Ways To Optimise Your Facebook Brand Page

Written by on

Keeping up with all the changes Facebook makes to both its desktop and mobile platform can be hard at times, but it seems like there's going to be some consistency with how the site works. There are a number of ways you can improve your page so that it's found and encourages people to 'Like' your page...

Marketing

The Quick Guide To Creating Sharable Content

Written by on

Creating content that's sharable and will have people talking about it can be pretty difficult, especially when you're starting out. But by making a couple of changes, you can improve the chances of getting your content seen...

Social

Essential Social Stats & Facts That Brand Marketers Should Consider

Written by on

With there being so many stats and figures floating around, we've taken the most recent and relevant stats from the Dublin Web Summit's digital marketing stage to give some insights and balance to the industry and where marketers should be focusing their attention...

Social

The Rise Of Big Data And How Social Media Uses It

Written by on

The saying: "If you're not paying for it, you're not the consumer, you're the product" is truer than ever and if you're not paying for a service through your wallet, then you're paying for it through the data you enter. Practically every site gathers data in some form, for analytics, for business or to help improve the user experience, and with social media sites becoming larger...

Marketing

Google Analytics' Remarketing Feature Helps You Identify Interested Customers

Written by on

The main purpose of analytics tools is to help users better understand how their website is performing and in turn, optimise it further. In the case of marketing, while you're able to improve your site to lure new customers in, being able to identify those revisiting the site and take advantage of this is a lot trickier...

Technology

Video & Image Apps Continue Rapid Growth; Catching Up With Youtube

Written by on

Experiencing a massive surge in popularity, a new report from mobile app analytics company Flurry Analytics found that photo & video is the fastest growing app category for mobile users, ahead of music, productivity, social networking and entertainment...


Contact Us
Simply Zesty Limited is a company limited by share capital and registered in the Republic of Ireland, No. 472417.
It is part of Wireless Group.