Simply Zesty Blog

Social

What Facebook Needs First Before It Brings In Video Ads

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With the idea of Facebook introducing video ads coming close to fruition, the site still has a few things to sort out first otherwise it could seriously risk upsetting its users.

Viral Videos

It's The Dog-Powered Rube Goldberg Machine You've Been Waiting For

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As popular as cats are on the Web, dogs come a very close second and what's better than a video featuring a group of dogs? A video featuring a group of dogs working their own Rube Goldberg machine, powered by their favourite toys.

Social

Twitter Unveils Ad Retargeting & Bans Auto-Following In Latest Updates

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Twitter has announced that it will be introducing retargeted ads and using people's Web behaviour to tailor ads on the site. Similar to how Facebook works, the site could use either a scrambled, unreadable email address provided by a business or use cookies to track their activity.

Marketing

Facebook Restricts Ads From Appearing On Questionable Pages

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After the controversy surrounding the #fbrape back in May, Facebook is restricting the type of pages that will carry advertising on its site.

Marketing

Smart Fortwo Car Feature Is The Best Ad You'll See This Year

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Considering how hilarious this ad is, the only thing you'll be thinking after it - apart from how enjoyable it is - is just how it slipped under the radar. The ad features a Smart Fortwo trying to make its way off road, leading to some funny situations.

Social

Twitter Working On Locations Ads For End Of Year

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Twitter is currently working on a new system that will let brands show promoted tweets to those who open its mobile apps within close range to their stores.

Social

Facebook Working On New Flipboard-Style News Reader App

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After its social reader quickly fizzled out soon after its launch, Facebook is back again with its second attempt to create a news reader, this time aiming for mobile devices.

Social

Want To Advertise With Twitter's TV Ad Targeting? It'll Cost You $100K

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After revealing its TV ad targeting product last month, Twitter has set a $100,000 minimum for any advertisers interested in trying it out.

Social

Why Facebook Revamped Ad Strategy Represents A Gamble

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After Facebook announced that it would be ditching half its ad formats in favour of a more streamlined approach, many were happy to see that the "sponsored stories" was being axed with this. It was a small victory for those who weren't happy being used as a way of recommending content they weren't aware of, but a potential turning point for the company as it shakes up its advertising structure.

Social

Facebook Scrapping Sponsored Stories As It Makes Ad Options Leaner

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Thanks to its IPO, Facebook has been forced to come up with new ad formats in order to appease its investors. After playing around with a wide number of advertising formats, it's taken the drastic step of cutting half of its ad formats - including sponsored stories - so advertisers have a easier time.


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