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The 40 Best Corporate Blogs In The World

Written by Simply Zesty on

Business blogging is hard and doing it for a large brand or corporate is even harder in terms of getting the right tone of voice and building an audience while keeping readers engaged. We decided to pick 40 of the best blogs from around the world to show you people who are doing it right and hopefully provide you with some inspiration for your own corporate blog.

Marriot On The Move

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Bill Marriot founded and grew the hotel group in to one of the largest in the world and his blog is one of the best around. He doesn't always write about the hotel business, but his content is interesting, dynamic and raises brand awareness.

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Amazon

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Not the best designed blog in the world, but it does get updated on a regular basis, has great content and a larger audience. Mostly focused on the technical side of the platform and its various offerings.

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Facebook

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We would have to include a large social media site on the list and Facebook has a blog that it uses especially well. It shares the latest updates to the site and keep users updated on its new privacy updates. Probably the largest blog by some distance on the list.

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Whole Foods

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One of the best brands when it comes to health food in the world, it also has an excellent blog that is well-designed and packed full of interesting content. Food blogs have always been huge online and this one fits into that space nicely with tips and recipes as well as company news.

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Ice Cream Journal

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This ice cream company really make reading its blog a massive pain because as soon as you open up one of the posts, you are just dying to get your hands on some of their ice cream. Colorful and lots of interesting content beyond their own products.

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Delta Airlines

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One of the biggest airlines in the world has been blogging for a while now and it shares tons of information about itself as well as content that could be useful for any traveler. You'll hear about new services it's offering as well as tips on keeping children happy while flying.

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Zappos

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Zappos has built its entire culture around social media and wonderful customer service and it has a number of blogs. This is its main one where it shares a bunch of information about products and services.

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Red Cross

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One of the biggest charities in the world has a wonderful blog that shares the great work it does all over the world as well as highlighting its other social media channels.

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Garmin

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The mapping company share lots of information about their work, their charity initiatives and general information that might be useful to people looking for their products. Updated on a regular basis and a large audience.

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Bigelow Tea

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Who knew that tea could be so interesting and that there would be enough to fill an entire corporate blog about it. A wonderful blog filled with recipes, product info, serving suggestions and lovely photos of its products.

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Patagonia

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The clothing company puts a huge emphasis on travel and adventure on its blog. It doesn't feel as if you are on a corporate blog when you are reading it and you get a sense of fun and enjoyment while reading.

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ComScore

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It is an online company first and foremost so you would expect it to have a good online presence, but its blog is so original and features such good content that it always pops up in the mainstream news.

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BMW

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One of the biggest most beautiful and well-known car brands in the world has been embracing blogging for some time and it has some stunning content to share. Very much focused on cars and engineering as you would expect.

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Starbucks

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One of the biggest American companies likes to soften its image on their blog and show the work that goes into helping the people who grow their coffee. Interestingly, there is the occasional time where it is also used for political reasons.

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YouTube

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The biggest video sharing website in the world uses its blog not only to announce new features on the site, but also to profile up and coming content producers and to help share the love on the biggest and best videos. A huge audience subscribed here.

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GE Reports

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Being one of the biggest corporations in the world and having interests in lots of different sectors makes it hard for GE to market themselves, but its blog is brilliant as it focuses on innovation and how its products are making a difference all over the world.

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EverNote

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The Evernote team keeps its content varied through its use of multimedia content. While also including the usual announcements, Evernote offers some comprehensive posts which delve deep into the apps many uses.

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Southwest Airlines

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While the company clearly focus on aviation, Southwest Airlines' content is more diverse than you would initially assume. Covering any area that is linked to travel (like an entire two part series on roller coasters), its posts are lighthearted and easy to read.

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37 Signals

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37 Signals blog 'Signal Vs Noise' focuses on design and usability, which highlights the company's philosophy. Always insightful and never boring, the blog manages to make what is sometimes a boring subject intriguing.

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Dell

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Proving that more can be better, Dell has a vast number of blogs which it links up together in the one landing page to create a comprehensive resource. Dealing with enterprise IT, customer tips, consumer service and education, new articles are regularly posted so you're always kept up to date.

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Adaptive Path

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The San Francisco design company focuses on the technical side of things, covering design and development. Keeping a personal touch and making sure most of its employees contribute  to the blog means that you will get something different every time.

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eBay

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The online seller keeps the blog mainly corporate, highlighting main events, picks from what's on sale and regular news updates. Also, the blog provides handy tips and tricks to using the site as well as a behind the scenes look at how the company works.

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Disqus

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While the only blog on this list that hasn't been updated in the past month, that is really a once-off as Disqus usually update every week with insights into web traffic, creating conversation and product updates.

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Google

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It was inevitable that one of the biggest Web companies would feature here, and while Google has numerous blogs dedicated to its numerous products, its main blog tends to feature the best content from these sections.

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Fresh Books

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With a nice, clean interface, Fresh Books blog is uncomplicated and it's all the better for it.  On top of that, the company offers lots of tips and insights into the world of business and enterprise.

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Oracle Apps Lab

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If you're interested in the Internet of Things and are intrigued by technology, than Oracle's Apps Labs will provide you with a wealth of content to read through.

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Adobe

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Like Dell, Adobe makes great use of its employee blogs, allowing them to post tutorials, guides, and other bits and pieces that help enrich the experience. Another important part is that they're not required to reference Adobe products in their posts meaning that the reader gets more value as a result.

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Playstation

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Considering that the product in question focuses on gaming, one of the most immersive mediums out there, Playstation's blog is full of multimedia content and exclusives. Also, it encourages its community to get involved, meaning that you're guaranteed a lot of comments and discussion for even the most minor news update.

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DropBox

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Dropbox's easy going design (helped by the pencil coloured banner) is reflective of how it treats its blog. Easy to take in, clean and will always catch your eye. The majority of its content is product related but its also posts fun updates to help mix things up.

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Flickr

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Not every blog has to be realms of text, some can be simple and to the point. Flickr photo sharing community, the blog publishes the best photos every day that follow a certain theme. That's not to say the team never write anything, but for the most part, it's the images that do the talking.

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Lulu

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The self-publishing company provides plenty of resources for budding authors as well as insights into the disruptived world that is publishing. Covering eBooks, author interviews and advice on a number of publishing topics, Lulu has one of the most astute blogs you will find.

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General Motors

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General Motors may focus on its cars and its headings do suggest that the blog is really a way of advertising new products, but delve a little deeper and you'll find its content is more than this. Many of its posts delve into the design choices behind each car but it also throws in other intriguing topics like electric energy and robotics.

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Wegman's

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Through a combination of food images and tasty content, Wegman is very much focused on providing info and tips that will help enrich your cooking experience. It also deviates from the usual recipe posts by dedicating time on topics like organic foods and school lunches.

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ManpowerGroup

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Focusing on employment law as that what their visitors wanted to see the most, Manpower provides useful content relating to this field by engaging and educating its visitors. The site has other blogging section such as contemporary working and career coaching.

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Cisco

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Featuring both intelligent posts and great use of multimedia features, Cisco's blog should also be noted for its accessibility, its commenting and rating system is complemented by its concise design.

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IBM

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IBM encourages its staff to contribute their own thoughts and ideas even if they go against the company's views or position. This freedom makes sure that the information provided on its blog is always honest, relevant and ultimately unaffected by any corporate meddling.

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Caterpillar

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Showing that anyone can blog provided they have the right aim, Caterpillar's contrustion focused blog is a fantastic example of how you can engage with your target audience. With advice, how-to guides and regular discussion, it uses its community to solve any problems that may arise.

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Kodac

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Kodac's blog follows the same principal as Flickr's and while the blog has a traditional photo of the day post, it is when it uses images to tell stories that it really shines. This gives the blog a personal feel and gets across the message that Kodac is a brand that wants to share all your moments.

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Infusionsoft

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The sales and marketing site provides a wide range of guides and posts relating to online issues and growing your business.

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Breaking Point

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Cybersecurity doesn't sound like the most interesting of topics, but if you have a working knowledge of it, you will find a company blog that shows off its expertise by going into as much detail as possible.

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