Every day, we all get blitzed online with advertising to the point that we're all pretty much indifferent when talking about brands and charities. We've seen so many pictures of people crying, children who are homeless and people dying on other continents that all too often, we just click on to the next thing without any thought.
Well I'm happy to say that I've found a video that will move you so much that I'd be surprised if it doesn't move a couple of people to tears. It's made for a Swiss organization that helps people with disabilities called Pro Infirmis and although I don't want to say anymore than that, I will say that you have to watch all 90 seconds in real time until the end without skipping forward.
This is the best sort of advertising in the world because it doesn't rely on big budgets, complicated scripts or huge production value. It's just a good, simple story that will connect with viewers. Absolute genius!
First spotted over here