Social 25 Unmissable Social Media Articles To Read This Weekend - 17th Nov Written by Simply Zesty on 17 November 2012 Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that are worth your attention.These are never breaking news stories, but rather some of the deepest thinkers and smartest minds from the world of technology and social media, offering their thoughts and views regarding the biggest stories of the week.You won't make it through them all in one sitting, but it'll bring you up to speed with this week's happenings. So just sit back, grab a coffee and enjoy.- What the new Twitter will look like (Buzzfeed)- Why Microsoft says the patent system is peachy keen (Wired)- On not being boring: A dramatic reading of Apple's share price (Asymco)- Innovation is a fight - Why Apple is eventually doomed (RandsInRepose)- Which technology companies are truly disruptive? (MIT Technology Review)- Yes, Facebook has decreased page reach (We Are Social)- Facebook test makes comments on page posts more like web plugin, including in-line replies and ranking algorithm (Inside Facebook)- Tumblr CEO David Karp talks monetization, user franchises, and the power of the reblog button (Digital Trends)- Kill the password: Why a string of characters can't protect us anymore (Wired)- What's working in mobile advertising - and what might work in the future (GigaOM)- How Steven Sinofsky changed Microsoft, for better and for worse (ZDnet)- The world according to Twitter as seen through a high-performance computer (GigaOM)- How textbook economics is helping you play Temple Run (The Atlantic)- The online advertising impression needs to be put to rest (The Guardian)- What the Huffington Post can teach us about the future of television (Forbes)- Is Siri really Apple's future (CounterNotions)- Pinterest is open for business - so what's next for brands? (Co.Create)- Real-time war in the age of Twitter, a short look at the front lines (The Next Web)- There's a big misconception about how companies become tech-savvy (Business Insider)- Mobile ads are the future. They're also lousy (Bloomberg Businessweek)- Spotify's plan for rescuing the music industry: Let it fall apart first (Quartz)- Instagram: The most powerful sales platform on the Internet? (Social Media Today)- Are 'hot' Google+ posts more targeted since they're also 'recommended?' (Marketing Land)- How Boston Globe's Instagram wall feeds its journalism (Journalism.co.uk)- Herding cats: How YouTube processes 72 hours of video in 1 minute (Popular Mechanics)Bonus ContentSome of our blog posts this week that you might have missed.- How to get the most out of LinkedIn groups.- How to better optimise your Twitter business page.- 25 quirky social media tips that you probably don't know.- 80+ free high res social media and tech images for your site.- Ten Foursquare campaigns that you can learn from.