Simply Zesty Blog


Mint Flavored Parking Tickets Are Marketing Genius - Video

Written by Simply Zesty on

It seems like marketers are coming up with increasingly novel ways of advertising their products around the world, because following on from yesterday's innovative iPad advertising, we bring you the incredibly smart mint flavored parking tickets.

It's all part of a campaign for Wrigleys in Germany, and the logic behind it is that they wanted drivers to experience the taste without even realizing it. We can all recognize that moment when you enter a parking lot, and pop the ticket in your mouth to keep it safe. That is where the tiny layer of mint flavoured taste kicks in and alerts you to the new brand.

Advertising on parking tickets is nothing new, but the creative genius behind this campaign deserves to get a serious pay rise for raising the bar, and immersing the consumer in the ad. If only all advertising was this good.

  • marketing
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