One of the most common misconceptions on the web is that if you create good content people will come to your website. Wrong. You have to help spread the content a little yourself at the start and get it out to people who appreciate it the most. I wanted to show you the ways in which we market our blog and illustrate just how much emphasis we put on this blog as the central component of everything we do. We spend lots of time working on the different elements that feed back in to the blog but we still focus 70% of our energy writing good content. Without top quality content this model pretty much falls apart and you still have an uphill struggle. The chart illustrates everything we do quite well but to get the full effect of how we execute this please watch the video below as you read the chart.