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You should start a YouTube diary. It's great for branding. It doesn't need any fancy equipment and all you need is a web cam which are built in to nearly every computer these days and a little imagination. It will add a whole new element to your online marketing mix and show a new personal side to your business. It would be one of the first things I would recommend to people trying to get ahead in social media and their business could be anything from an undertaker to a sky diver, everybody has a story to tell.
We just started our own daily video diary and it took us about 20 minutes to set it all up and takes exactly 2 minutes out of myself and Lauren's days. It is a tiny amount of time and effort to do something that will differentiate you massively from your competitors and make you stand out from the crowd. If you want to go ahead and take the plunge here are our tips for setting up your very own YouTube video diary...
Get A Youtube Account
You have probably browsed countless Youtube videos without actually creating an account but you will have to sign up and create an account if you want to upload videos and engage with the community. Choose a name that suits your brand or if that is not available something as close as possible. You will also be able to log in with your Google account if you have one.
Make Channel Design Unique
Youtube recently rolled out new channel designs and the beauty is that you will be able to brand your channel very easily to make it look unique. I don't have any design experience myself but by simply uploading an image I had and changing the background colours to our own style I was able to create a unique looking channel. You will also get a simple URL like youtube.com/yourcompany which will be great for your branding.
Record Your Video Direct Through YouTube
Rather than messing around with fancy cameras that will costs you a lot of money and time extracting the footage from the camera and processing simply click the upload button on YouTube and once you have done so you will see a "record from web cam" option. Once you click that button your web cam should kick in to life and you are ready to record instantly. Once you have recorded your video simply hit publish and after you have added the title, description and tags your video will be live for the world to see.
Find Your Niche
Most people worry that they would be too camera shy and wouldn't have the personality to be able to do video but just about anybody will be able to once they have done a few videos. Don't expect your first video to be amazing. It takes time to get good at it but that is not a problem as hardly anybody will be watching you at the start anyway. Make your video diary about a subject which you are passionate about. It doesn't matter how niche it is, there are people out there who are mad about pig farming so if that is where your knowledge is at then go with it.
Promote And Embed The Hell Our Of Your Content
Getting video views on Youtube from a standing start is tough. You are going to have to get very proactive with getting your content out to the masses. You should start by telling all your friends that you have started a video diary and the easiest way to do this is by linking to your videos on social sites like Facebook. If your content is good people will share it with others and your views will increase. If your videos are relevant you can add them to your blog or website and embed them in to relevant groups on sites like Ning and forums where you think they may be relevant. Don't spam. You can also add links to things like your email signature like "watch my video diary". Basically your job is now to promote the video diary and get the message out there.
This is all the simple and practical advice that you need to get out there and build yourself a YouTube videoÃ‚ diary but from my experience the biggest stumbling block is people's confidence and actually getting off the couch and doing it day after day. It really isn't as hard as it looks and if anybody knows all about your chosen subject it is you! Do it today!