Social What Happens When You Die? New Facebook App Helps You Talk From Beyond The Grave Written by Simply Zesty on 17 May 2011 Facebook just become slightly morbid with the launch of a new app that allows you to record a message that will be shared with your friends and family only when you die! A very strange concept indeed and even though death is not something we all want to think about too often it is something that we all eventually have to deal with and Ifidie is seeking to tap in to the macabre market of death. Basically you sign up and leave a video message which you can record direct from your webcam and you then select three trustees that will be appointed to hold your message. It takes all three of those trustees to say that you are actually dead before the message is released to all friends and family. It's certainly an interesting concept and recording videos to be shown from beyond the grave is not a new idea but uploading them to Facebook and storing them en masse to the servers of another company certainly is a new twist. It's a bit of fun but is this really going to take off?How The Concept WorksThe video below shows the sorts of messages that you could possibly leave and I suppose that not all of them are going to be nice and full of goodwill either. Along with the video message you upload a little bit of text and you then send it on to 3 trustees who are in charge of when the video is actually released.Slick Marketing CampaignEven though every single one of us will die at some stage in the future this is not the easiest product to market which is why the agency behind the promotion of the app had to think a little outside of the box. The video below shows the smart marketing campaign that happened as the app launched and which included using location based services like Foursquare and Facebook places to target people as they checked in to venues with freaky phone calls. No matter what you think of the app you do have to admit that it is a smart campaign.