What comes across most in the survey is a reliance on the big tools with Twitter leading the way in terms of engagement, brands sharing lots of likes on Facebook and most having a strong presence on Youtube. The survey also shows that large brands are having to break down their accounts into sub-brands to target different geographical regions, target markets and segments of consumers.
The other big theme is just how much content the brands are creating themselves in a bid to engage their users. These companies are not scared to embrace new platforms either with nearly half already having Google+ accounts and 25% already engaging on Pinterest. All in all, this is a good read that shows social is spreading among the big companies and being layered across their entire operations.