Simply Zesty Blog


Introducing The New Simply Zesty

Written by Simply Zesty on


Exciting news today as we announce a new merger with fellow UTV company Tibus, creating the largest digital agency in Ireland and improving our reach into both UK and international markets. We'll continue to write the blog here, but you can have a look at the new site here and check out the video below that explains our new offering. Thanks to all of you who have followed the journey over the last few years and we are all brimming with excitement at this new chapter.

About The New Merged Simply Zesty

Simply Zesty is Ireland's largest digital agency, with operations in Dublin, Belfast and London. We offer an unrivalled creative digital marketing and technology service to help our clients, across Europe and beyond, deliver return on investment in a digitally-driven marketplace.

We work with household name clients locally and globally to help them reach their desired audience digitally.

Although we only began trading in 2009, our digital experience dates back to 1996 at the birth of the commercial web in the UK and Ireland.

The business was set up initially to help organisations to meet the challenges around social media. Through the provision of creative campaigns, training and a range of other online services, we have had the privilege of working with many of the world's leading brands, both locally and internationally.

We're good at what we do and we have enjoyed significant growth. The business was acquired by UTV Media plc in February 2012 and on 1 January 2013, Simply Zesty merged with Tibus Digital. Since 1996, as one of Ireland's very first Internet agencies, Tibus Digital has helped its clients to use digital channels to do better business.

The company has been recognised with many awards over the years in the areas of creativity, reliability, service excellence and business solutions. The merger brings many years of experience in the delivery and management of large-scale digital campaigns and projects.

We believe that our strong capability, proven track record and unique blend of creativity, technology, science, marketing and delivery across our team provides clients with everything they need to make the most of digital.

We are Simply Zesty. We are a full-service digital agency built for brands today. We engage with brands and consumers through creative, insight, strategy and technology. We discover. We challenge. We innovate. We transform. We deliver.

Full Press Release

UTV Media plc is pleased to announce that its two digital marketing agencies Simply Zesty and Tibus Digital are merging to form one of Ireland’s largest digital agencies, trading as Simply Zesty, with operations in Dublin, Belfast and London.

Nigel Robbins, Group Commercial Director, UTV Media plc said: “Simply Zesty and Tibus have been working closely together in the last year to assist an increasing number of clients whose marketing strategies require a strong digital presence. With the combined strengths of both of our digital agency businesses, we can now offer leading brands an unrivalled creative digital marketing and technology service across Europe and beyond. This merger creates what we believe will be the largest digital agency on the island of Ireland and one with an accomplished track record and an impressive portfolio of first-class clients.”

Ken Fitzpatrick, CEO of Simply Zesty said: “We are delighted to be merging with our sister agency, Tibus Digital. Clients are looking for a single digital agency approach that can provide both creative and technical excellence. We can now provide the full range of digital services under one virtual roof with a dedicated and highly experienced team of more than 50 digital professionals under the Simply Zesty brand.”

Simply Zesty was set up in 2009 and was acquired in early 2012 by UTV. It has a background in creative-led social media campaigns and clients include Britvic, Unicef, Teradata, Sony and Littlewoods. The agency expanded in 2012 by setting up a UK office.

Tibus Digital has its roots in website and application development. It has been in business for more than 15 years and has been part of UTV since 2008. Clients include Bank of Ireland, Failte Ireland, The Post Office and Northern Ireland Electricity.

The digital infrastructure division of Tibus will continue to trade under the Tibus brand, further building on its preeminent track record established over 15 years. Tibus provides a full range of hosting services for websites and databases, including public and private cloud hosting, content delivery and streaming services, and high-end connectivity solutions for businesses across the UK and Ireland.

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Simply Zesty Limited is a company limited by share capital and registered in the Republic of Ireland, No. 472417.
It is part of Wireless Group.