February 29th only comes around every four years and while there isn't anything noteworthy about that day apart from that last fact, it's could become a exciting date for brands and businesses if the latest rumours are to be believed.
Business Insider are reporting that Facebook is in the process of launching Timeline for Brand pages with an official announcement to be made on February 29th, when the social media site holds its invitation only Facebook Marketers Council.
With the company making all users switch over to the new timeline format, the next logical step is to allow brand pages access to the same features. Considering the narrative style look of Timeline, brands will have to find different ways of engaging with their audience with the new format.
One of the sources told Business Insider that "At Facebook they pushed back the launch of Timeline for brands to the end of February....Those two pieces of information [the council and the pushing back of Timeline for brands] are too much of a coincidence.â€
Looks like a lot of brands and marketers will be learning about the features of Timeline on personal accounts to figure out the best way of working it for brands. The obvious customisation feature will be the cover photo which will result in a number of creative attempts, but factors like the left-right presentation of posts and status updates, the chronological element of Timeline and the ability to find favourite moments or posts and highlight them on your wall, will certainly feature in the strategy of all social media marketers.