Being the second largest search engine has meant that Bing is normally forgotten about. While the majority go onto Google to search, Bing is relegated to securing spots on TV shows to try and up its profile.
One advantage Bing has over Google is that it incorporates Twitter and Facebook into their search results, making it more of a social search engine than what Google is trying to push. Now Bing is introducing a new feature called "Linked Pages" that encourages users to connect to Facebook and start linking search results to themselves.
The idea behind it is for users to have more control over how people find them. By allowing Bing permission to yourself and your friends to link your profile, those who are trying to find out more about you will be able to find these pages that relate to you better.
Of course, with great power comes great irresponsibility so once you allow friends to start linking you, you better hope that they don't start linking your profile to less favourable pages. Thankfully, you have the option to remove your link from any page so that this doesn't get out of hand, and once that's done, you're the only person who can go back and relink yourself to that page.
Unless your friends are all immune to the temptation, there is potential for them to link you to silly or idiotic pages out of boredom, which is where the real danger comes in. Still, kudos to Bing for giving more power to the user, but let's just hope it's used the way the video below suggests it does, a platform where your friends can show the best (online) side of you.