Simply Zesty Blog


Coca Cola Use Facebook Face Recognition Technology For Latest Campaign

Written by Simply Zesty on

Coca Cola are always pretty clued in when it comes to social media and marketing in general and their latest campaign in Israel using Facebook face recognition technology is pure genius. Users were able to log in to an app in the real world using nothing but their face. The campaign is called Face Look and the idea is that you can log in to any of the machines that Coke placed around their theme parks using nothing but your face and then use your profile to engage in the real world. This is not the first innovative real world campaign to come from Coca Cola out of Israel because readers of the blog here will remember the RFID campagin they launched there a couple of years ago

around the same festivals. We are seeing more and more deployments of Facebook technology in the real world and this is yet another example of what the future might look like as the offline and online worlds blend together...

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