Hilarious New advert uses sexual innuendo to sell plumbing product

Annekanaysmith

I love this ad. Yes, its smutty, corny and relatively sexist with implications that women do the cleaning, but its clever and funny and exactly the opposite to the branding behind ‘Mr Muscle’! I think, well done! Sex sells, it’s a proven point. Why not make the most of it by selling quite possibly the
unsexiest product!

Ciara_Fitzpatrick

Interesting point about the Mr Muscle ads Anne, hadn’t thought of it that way!

William Egan

You have come to expect it from American ads. Doesn’t really shock me. This on the other hand from Vodafone is both confusing and racey http://48months.ie/ . What has a girl deciding to be a lesbian have to do with Vodafone? I also doubt anyone in the ad is between 18-22 which is who the deal is for.

Ciara_Fitzpatrick

Couldn’t see the ad there William, but it seems to be a new network called 48 rather than for Vodafone?

Eom

Yes it does raise a smile for sure. But the question I think that is relevant is who the target?
Because from this you would reckon that its all guys, unless this kind of humor appeals to women.
Ladies??

Ciara_Fitzpatrick

Personally I thought that it was targeted towards women who buy cleaning products for the home, as she receives the ‘bonus’ if you will of having two goodlooking men come round – but whether this strategy actually appeals to most women is another thing!

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Sexual Innuendo Laced Advert – Marketing Genius Or Pure Filth?