Playboy Launches Audio Magazine Advert

Don’t ask me how I found a Brazilian advert for Playboy on Youtube (I actually spotted it on Adfreak) but this has to be some of the most creative advertising you will ever see. Basically after the first 30 seconds of the video you will see that every copy of Playboy in Brazil comes with it’s own built in music player and earphones to listen to the ad. It’s an ad for a music festival and apparently features the voice of a seductive young lady whispering in to your ears. I’d love to know the costs that were involved in this project but whatever they were there is no doubt that this would have made a serious splash and had huge engagement.