Intel Ultrabook: Digital Flashmobs

This is a pretty cool idea from Intel that gives the idea of the flashmob a new lease of life. With 60 Intel Ultrabooks, the flashmob appeared in numerous areas in Los Angeles, creating a pop-up theatre.

The mob would play videos and display images to entertain the public – a basketball game got a video of a cheering crowd, a busker had a accompanying musician playing alongside him and a restaurant had the screens display the menu. It’s a nice spin on the idea and it’s certainly a fun video to watch. All the stunts featured can be found on the accompanying Intel site.