Google Analytics Shows Us Online Checkout In Real Life

We’ve all purchased products online at one point or another but have you ever thought about how longwinded the process actually is. This video does with a consumer dealing with a cashier who mirrors the online process, making a routine purchase of a load of bread the most arduous process imaginable.

With his purchase timing out, the ‘express’ delivery and even the process of deciphering captcha, it shows us all the hoops we have to jump through before we can actually purchase a product. While it is ultimately an advert for Google Analytics, it’s hard not to be impressed by the humour displayed here.