Genius Chocolate Marketing Campaign Wins Big

This campaign video has just won a Grand Prix prize in Cannes as one of the advertising campaigns of the year and you can clearly see why as it’s one of the most innovative campaigns you will ever see. The chocolate brand from Romania which comes in the most traditional branding (the national flag) was falling out of favor with the younger audience before the agency behind the campaign came out with what can only be described as a “shock and awe” marketing campaign. It had spectacular results though and the whole country were up in arms looking for their old branding back. No wonder this was a major award winner!