Amazing Red Bull Branded Content

If you think of Red Bull the positioning on the brand is always around music festivals and extreme sports. They are also masters at creating branded content and I wanted to highlight this video as a classic example. You see the clear “Red Bull” branding throughout the entire video (on the visor) which lasts for a couple of minutes and has been seen by 1.5 million people on Youtube alone. It’s edgy, fun and cutting edge which is exactly the brand message that Red Bull try to get across. Plenty of brands try to create content focused around their core messages but it often comes across as close to an advertisement and then brands wonder why nobody watches it. This is what branded content should look like.