Desperados – the best Youtube takeover ever?

We recently covered some of the best Youtube takeovers, but there’s a new one out today that may just have blown those completely out the water. It comes courtesy of Desperado, through their agency MediaMonks. It takes the user experience to the next level by integrating with Facebook Connect. Flash microsites using Facebook Connect to make the user part of the experience may not be new, but I for one have not seen this implemented in a branded Youtube channel in a way like this before. Check it out in full below by clicking on the image. Desperado have certainly got a big hit here and you instantly want to share it after viewing it to pass on the magic :

This is yet another great example of interactive advertising and I like the integration between 2 platforms. We’ve seen this coming for a while, as Youtube recently allowed you to comment on videos via Facebook Connect, as well as a Facebook social plugin for branded channels. Facebook video may be strong, but it shows that Youtube is still very much owning this space, continuing to push the boundaries.