Google Buying On2 Shows That HD VIdeo Is Where It Is At

News today that Google is in the process of buying On2 Technologies for over $100 million comes as no surprise to me as it is clear that video is one of the fastest moving technologies on the web at the moment. Over at Lookandtaste we have a constant battle with bigger file sizes and trying to compress the files down is always a nightmare so Google clearly see this as an ongoing battle and want to bring the best technology in house.

Google will be looking to integrate this technology into YouTube over the next couple of years and this will no doubt see them try and compete with the increasingly popular Hulu. The barriers to entry are now so low for small companies to be able to produce HD videos themselves and embed them to their own sites and spread their message through various social networks that it really is a no brainer to start producing a little bit of simple video content in house. Forget hiring a production team, just go out and by a HD camera for a couple of hundred Euros and start filming yourself and putting a face to your company. The good news about all of this is that it is free and with this deal it looks like the big boys are serious about getting the quality up on your videos. If you want to be blown away and see where video is heading in the future check this stunning clip out…

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