Amazing Interactive Shopping On Youtube With French Connection

Video October 2, 2010 3 Comments

I’ve been pretty excited about Youtube annotations for a while and although 99% of the people using them are just trying to spam people there are some amazing examples of them in use and no better than this new online shopping experience from French Connection. The idea is that you are taken through and interactive shopping experience where you can choose the types of clothes that you can preview and then click through to buy. The one advantage that French Connection have is that the links go to their own site where you can make the purchase whereas normal Youtube users like me and you can only link Youtube annotations within Youtube itself.

Interactive Introduction To The Store

The videos are presented by Louise Roe and you actually feel as if you have your own personal shopper to guide you through the various looks. Louise explains all the different links and how you get to the different looks that you are trying to that achieve.

Videos Click Through To Shop

It will be interesting to see some of the numbers behind this campaign because for the first time Youtube has a very E Commerce focused approach. French connection have clearly done a deal with Youtube to trial this but I would expect plenty of other brands and businesses to be copying this and approaching Youtube to do something similar. Have Youtube just unlocked a new potential revenue stream?

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